IMPERFECT PRODUCE SPROUTS IN HOUSTON
Imperfect Produce, the produce subscription service that sources “ugly” fruits and vegetables from farms and delivers them directly to consumers’ doors, is expanding to the Houston market on Monday, January 28. Since 2015, Imperfect has been on a social mission to eliminate food waste, help farmers across the country benefit from a full harvest and make fruits and vegetables more accessible and affordable.
Residents can use code HOUSTON5 to receive $5 off their first weekly or bi-weekly shipment (normally $12-18) when setting up a customized box until March 2019. Houston delivery will be available in central and greater-Houston neighborhoods, and will continue to expand in the coming months. Exact delivery areas and routes will be detailed on the Imperfect sign-up page beginning Monday, January 28.
HOW IMPERFECT WORKS
Twenty percent of all fruits and vegetables grown in the U.S. don’t adhere to the strict cosmetic standards of grocery stores, creating billions of pounds of wasted produce every year. Imperfect buys the “ugly” produce directly from farms and ships to customers’ doors at a cost that is 30 to 50 percent less than grocery store prices. Users can fully customize their Imperfect Produce experience, choosing from a small, medium, large or extra-large shipment ranging from $12-18 weekly or bi-weekly filled with organic or conventional fruits and vegetables, along with other perishable food products that might normally go to waste. Houston residents’ first shipment will include conventional options like medjool dates, shiitake mushrooms, sweet potatoes as well as organic options like butternut squash, mango orange, snap peas and more.
NARROWING THE GAP ON WASTE
Through a mutual interest in food recovery, CEO Ben Simon and co-founder Ben Chesler founded Imperfect Produce to help make an impact on food waste by addressing the billions of pounds of produce that never made it off farms. Imperfect helps to narrow this gap by delivering ugly and surplus produce that might otherwise go to waste. They have successfully recovered 30 million pounds since the company’s start. Now delivering in eight cities across the country, with more Texas cities on the horizon, Imperfect aims to one day deliver ugly produce all over the country and be a force for good in the food industry by both reducing food waste and making healthy food more accessible for everyone.